The Wright Cut questions

1. What does your customer want?

Speak directly to your customer and fill in the blanks... 

We know that you want/need...

But the problem is...

2. Talk directly to your customer's problem

External:
Example: ”We need high quality meat at an affordable price with great service"
Your customer's external need is a physical, practical need that is driving them to seek or reach out to a service provider like The Wright Cut”

Please provide me with some examples of external needs that your customer could be facing:

Internal:
Examples: ”I don't feel like leaving the house to go grocery shopping...." or  "We feel unsure of who to trust for the quality we are looking for...."
 Internal needs are all about feelings, what feelings (usually of some kind of frustration or uncertainty) would drive your customers to deciding that they need to source a service provider like The Wright Cut?”

Please provide me with some examples of internal needs that your customer could be facing:

Philosophical
Philosophical needs go even deeper and are on a level of “how can your customer make a difference to the world and feel better about themselves as overall contributors to society…” not always easy to answer but let’s see if we can come up with anything.  
Perhaps it will have something to do with good practice when it comes to where the meat is sourced? So by buying from The Wright Cut, you are helping to improve the way meat is farmed. (For example)

What can you help your customer with in order for them to do better/be a better person?

3. The Value Proposition

Research shows that people spend 10-20 seconds on a website before navigating away. We have one chance.

Our website/profile header needs a clear value proposition: A clear and concise statement of what The Wright Cut offers to potential customers.
 Answer these questions:

What does The Wright Cut offer?

How will The Wright Cut make a customer's life better?

Your value proposition helps your prospective customers understand what they get in exchange for giving you their money. It should be clear and visual.

Your potential customer is asking you:

“If I’m your ideal customer, why should I use your services rather than someone else?”

What is your answer to this question?

4. Call to Action

What is your call to action?

Do you want the customer to: Call now? Place an order? What is the next step for them after visiting your website?

Describe this in any way that makes sense to you…

5. Be the Guide

Express empathy for the problems/challenges potential customers might be facing, while demonstrating credibility (or competency).

How would you address your customer's problems with empathy? Try starting a sentence with "We understand...", "We know that...", "You shouldn’t have to..."

Provide some details on your track record and what it is that qualifies you to solve your customer's problems.

6. The Plan

This is your process plan on how your customer can do business with The Wright Cut.

Provide an incentive explaining what your customer will gain by doing business with you.

What is the process of how a customer will get hold of you and ultimately do business with you? Try put this into numbered steps.

Examples:

1. Choose your products

2. Place your order and pay

3. We deliver

7. The Stakes

What could your customer miss out on if they did not use your services?